Thursday, January 19, 2012

You are NOT Important

Do You Know The Two Most Important Words In Blogging?
"It's not about you."  That's the first sentence in Robert Warren's best-seller A Purpose-Driven Life.  However, when it comes to writing purposeful blogs, it is about you.

Today we will pass along the two most important words in blogging (according to Brian Clark, CEO of Copyblogger).  Hint: we already told you the first word.

The Most Important Word is "You"
It's certainly ironic that a medium often used as a self-absorbed jounaling platform would now need to be overwhelmingly focused on teh reader in order to be effective.  But if you're blogging for marketing or public relations purposes every post should be purposefully aimed at the needs and wants of others.

You only benefit when readers benefit first.
When it comes to writing engaging content, "you" is the most powerful word in the English language because people are ultimately interested in fulfilling their own needs.  It may sound harsh, but the fact is your readers won't start to actually care about you at all until you've repeatedly offered them exceptional value with your blog.

But once they do start to care about you, look out because wonderful things can start happening, things like viral buzz and customer evangelism.

The same substantive content will be more effetive with the focus shifted toward the reader.  One of the easiest ways to do that is to maximize the use of the word "you," while minimizing or eliminating words "I" and "me."

Every time you finish writing a blog post check the focus.  How many times does the word "you" and its derivations appear?  What about "I" and "me?" 

Try it, and you'll be amazed at the results

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