Thursday, February 9, 2012

Tips on Planning a Corporate Celebration Pt. 2

Corporate birthdays, or anniversaries, are also a great time for reflection.  A corporate milestone is a valuable opportunity to reinforce corporate culture and support business objectives.  Major anniversaries do not come every year and, therefore, they should be fully leveraged when they do arrive.

Here are a few more ways to make your Corporate Celebration a success!

1. Throw a party
Anniversary events can range from casual employee-only parties or celebrations for special customers to general galas open to the public.  The specific type of event you choose depends on your corporate culture and the goals you want to achieve.  Is it a "family event" or do you want to generate media coverage?  Is it a one-location event or a traveling road show around the country?  Does the event take place at a special venue or is it at the company headquarters?  Business anniversary events are a special occasion and should be treated with a special celebration beyond the expected.

2. Show off your stuff
No matter how your company chooses to celebrate, use this occasion as a chance to remind customers of past achievements celebrate current deals and showcase new technologies, products and developments to come.  Give the audience some new "news" and make them feel special by revealing this news espceially for them. This can be done through a presentation at the party through special video announcements and other creative ways.

3. Say thank you
Keep in mind that customers, employees, vendors and the community have made your success possible, so an anniversary is the perfect occasion to acknowledge those contributions.  Tell them you are proud of what they have helped you with and reinforce their important roles for your company.  Use this time for personalized recognition, to make these individuals feel valued.

4. Give presents
Provide thoughtful gifts as recognition of your appreciation.  These gifts may vary, depending on the audience.  Employees might receive one item, while customers receive another.

Grab your calendar, circle the next important date in your organization and start planning!